About
We build software for gun shops that chose BigCommerce.
MadFish Solutions has spent years building BigCommerce stores for firearms retailers — and watching those retailers run the counter on software that still looks and behaves like it’s 2009, that can’t talk to the website without a middleman, and that treats compliance as a module someone else wrote. MadFish Armory is our answer: a family of products that share one login, one design language and one idea — the store you already run should be the center of the business, not a bolt-on.
The family
One suite, built in the order shops need it.
Rangune
LiveRange booking, waivers and floor operations for shooting ranges — embedded in the BigCommerce storefront.
Iron Register
LiveThe point of sale built for gun stores: register, bound book, 4473s, transfers, receiving and purchase orders, with deep BigCommerce and Flxpoint integration.
MadFish One
LiveWeb development for firearms retail. BigCommerce storefronts designed, built and run by MadFish, with Flxpoint distributor feeds and Armory Tools wired in from day one.
Armory Tools
LiveThe gun.deals connection, AI product categorization, and AI-powered firearm SEO — built for how people actually search for guns, and for the ad-platform restrictions the rest of retail never deals with.
How we build
BigCommerce-native, not BigCommerce-compatible
The store is the catalog. Distributor feeds through Flxpoint stay exactly where they are. We add the counter and the compliance around it.
Compliance we own
The bound book and 4473 workflow are ours, in the same codebase as the sale — not a third-party module with its own login and its own idea of a serial number.
One server per dealer
Your data lives on an isolated server with its own database and encryption keys. It’s more work for us and the right answer for an ATF-audited business.
Trainable in an hour
If a new hire needs a manual to ring a sale, the software is wrong. Every screen is designed for the counter first.
Talk to the people who built it.
We’re a small team and we answer our own email.