Partners
Built for the platforms gun stores
already trust and run on
We didn’t build an e-commerce platform or a distribution network. BigCommerce and Flxpoint already do that better than anyone in this industry. Iron Register is the counter that plugs into both, so the distributors, the website and the register share one catalog and one stock count.
IronRegister
Integration live
The store is the catalog. The counter is the truth for what’s on the shelf.
BigCommerce is the one major platform that welcomes firearms retail, and it’s where most of our dealers already live. Iron Register connects with a store API account and treats the store as the source of the catalog, while keeping the register as the source of truth for on-hand stock.
- Catalog, categories, prices and images import with one click; product webhooks keep them current
- Every counter sale updates online stock, so the website never sells the gun that just left the case
- Online orders draw down the location that fulfils them, or become an FFL transfer when a firearm ships to a dealer
- Locations map to BigCommerce Inventory Locations for multi-store dealers
- Connect with a store API account in minutes; nothing to install on the storefront
Warehouse-source connector in development
Your distributors, your store, your counter. One stock number.
Flxpoint is how a gun shop gets RSR, Lipsey’s and Davidson’s onto its website without retyping a catalog. Iron Register doesn’t replace that. It joins it as one more source, the one that happens to be your own shelf, so Flxpoint can route an online order to the store when you have it and to a distributor when you don’t.
- RSR, Lipsey’s, Davidson’s, Sports South, Kinsey’s and the rest keep flowing into BigCommerce exactly as they do today
- Iron Register plugs in as a warehouse source per location, so in-store stock and distributor stock merge into one online number
- Flxpoint routes each online order to the store or a distributor; store lines become picks, ship-from-store orders or FFL transfers
- Distributor stock and cost show on the purchase order screen; POs go to the same distributors
- Safety stock per SKU keeps the display gun and the last box of 9mm off the website
MadFish Armory · web development
The website, designed, built and run for firearms retail.
MadFish One is the web development side of MadFish Armory: BigCommerce storefronts built for gun shops, with the distributor feeds, the compliance pages and the category structure a firearms store actually needs. When the same team builds the website and the counter, the two are wired together from day one instead of reconciled after the fact.
- Storefronts on BigCommerce designed for how people shop for firearms, optics and ammo
- Flxpoint distributor feeds and Armory Tools (gun.deals, AI categorization, firearm SEO) set up as part of the build
- Iron Register connected at launch: one catalog, one stock count, online orders routed to the counter
- Fixed price, built with you on a live call, taken live on BigCommerce fast
- Built and run by the same team, so there is one number to call for the website and the register
MadFish Armory · range operations
The range, run from the same customer record as the counter.
Rangune is lane booking, waivers, memberships, classes and rental firearms for shooting ranges, embedded in the BigCommerce storefront so customers book online the way they shop online. A shop with a range shouldn’t run two systems that don’t know each other, so Rangune and Iron Register are built to share.
- Lane time, rentals, memberships and classes sold at the Iron Register counter as ordinary line items
- One customer record: the waiver on file in Rangune is the same person filling out a 4473 at the register
- Membership status at checkout, so discounts apply without asking
- Rental firearms keep their bound-book entry; range checkouts add note events to it (coming with the Rangune connector)
How it fits together
One system writes online stock. Never two.
The rule that keeps a shop from selling the same gun twice: exactly one system is the authority for the number the website shows. With Flxpoint, that’s Flxpoint and Iron Register feeds it. Without Flxpoint, Iron Register writes to BigCommerce directly. It’s a setting, not an assumption, and it works for shops that have both, either, or neither.
Also in the picture
Everything else the counter talks to.
ShipStation
RoadmapCounter orders that ship (accessories, ammo where lawful, outbound transfers) become ShipStation orders with tracking back on the sale.
Rangune
MadFish ArmoryRange time, rentals, memberships and classes sold at the register; one customer record across the counter and the lanes.
MadFish One
MadFish ArmoryBigCommerce storefronts designed, built and run for firearms retail, wired to Iron Register from day one.
Armory Tools
MadFish ArmoryThe gun.deals connection, AI product categorization and AI-powered firearm SEO, working from the same catalog.
Already on BigCommerce or Flxpoint?
Then you’re most of the way there.
Connect the store, import the catalog, ring a sale.